Over the previous “12 Days of UXMas” posts, I have outlined my thoughts and lessons for providing quality UX experiences to users. In this 12th and final Xmas post, I summarize all of my tips, tricks, and lessons learned in one easy-to-scan list.
In 1492, Christopher Columbus was lost and sailing by the seat of his pants. Columbus didn’t know there were two continents between Europe and Asia as he headed west out of Spain. He just started his journey blind. This example represents how users approach a new site. Like Columbus, they have expectations, but it is our job as creators of a digital experience to help navigate the users to where they can find the information they seek. Otherwise, they will end up in the wrong place looking for something that isn’t there.
Since most users will scan the information and only read the portions that matter to them, it’s essential to keep your content interesting. Using various visuals and meaningful text is as critical as other design choices such as font type and size.
Since most users will scan the information and only read the portions that matter to them, it’s essential to keep your content interesting. Using various visuals and meaningful text is as critical as other design choices such as font type and size.